
Arpan Naithani
Positioning, search-led content, answer-ready assets, and authority building.
Buyers now use AI systems to compare vendors, test claims, shortlist options, and decide who deserves a conversation.
Mjolniir makes your brand easier for AI systems to read, verify, cite, and recommend when those buyers are comparing options.
We connect the signals behind that decision: website structure, content, proof, acquisition paths, and pipeline feedback.
The Mjolniir Growth Engine is our sprint-based system for making your brand easier to read, trust, recommend, and buy from in the AI Search era.
It is not built around static monthly activity. Each sprint is chosen around the constraint most likely to improve AI visibility, buyer movement, or demand quality.
The goal is not more marketing activity.
It is to market with precision.
Make the brand clearer to AI systems.
Connect claims with proof and authority.
Turn visibility into qualified pipeline.
The Mjolniir AEO Standard is our six-part evaluation framework that reveals where AI visibility, buyer trust, or conversion performance is limiting growth before we decide the next sprint.
We identify the highest-impact constraint, prioritize the fix with the greatest commercial upside, and use the resulting insights to guide what comes next.
We are Arpan Naithani and Rijuldeep Ahluwalia, the founders of Mjolniir.

Positioning, search-led content, answer-ready assets, and authority building.

Performance marketing, acquisition systems, conversion paths, and attribution.
Arpan leads the AI visibility side: positioning, search-led content, answer-ready assets, and authority building. He helps brands clarify what they should be known for, prove it with stronger content, and make that authority easier for buyers and AI systems to retrieve.
Rijuldeep leads the demand generation side: performance marketing, acquisition systems, conversion paths, and attribution. He connects campaigns to measurable business outcomes and turns visibility into qualified pipeline.
We built Mjolniir because visibility and demand do not work well in isolation.
Mjolniir combines AI visibility and demand generation into one sprint-based growth system built around how buyers now discover, evaluate, and choose vendors.
We will show you where AI systems are missing, misreading, or under-supporting your brand, and which bottleneck should shape the first sprint.